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Winter Car Care Promotion

Be Ready With BG Winter is just around the corner, and the upcoming holiday season is prime time for road trips. This annual travel cycle provides an ideal opportunity to market cold-weather services (battery, brake, cooling, fuel system, etc.) that deliver increased profitability to dealerships and shop owners and confidence

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Seasonal Promotions for Summer Car Care | Harnessing the Seasonal Surge

Andy Baldassarre | BG Director of Marketing and Training The automotive maintenance industry is fiercely competitive, and shops continually seek ways to attract customers, boost sales, and enhance loyalty. One potent strategy in this quest for success is the implementation of seasonal promotions. Seasonal promotions not only capitalize on holidays

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Time Management Strategies

Spiro Morogiannis | BG Training Manager and BGU Instructor Effective time management improves shop efficiency, customer satisfaction, and profitability. Let’s discuss low-hanging fruit to create more time in your shops.  Time “opportunity” is a shop’s greatest revenue-producing tool that can be impacted by best practices. We can never get time

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Maintenance Matters for Quick Lube Shop Owners

Cody Lyons | BG Proving Ground Technical Service Manager As quick lube shop owners, you know the importance of regular oil changes for maintaining engine health. But this principle extends beyond oil changes to every system that relies on fluids, spark plugs, belts, and brake pads. Each component has a

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New Year, New Goals: Start 2025 With a Solid Plan

Spiro Morogiannis | BG Training Manager and BGU Instructor As you enter the new year, it’s time to review what worked in 2024, but also implement changes needed to drive continued growth through the new year. Adopting a mindset of constant improvement will yield positive results. While each shop faces

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Fuel Service Profitability | Being a Proactive Partner in Vehicle Care

Andy Baldassarre | BG Director of Marketing and Training Fuel system cleaning isn’t just a service that dealerships can provide. It’s an opportunity to deliver measurable improvements in vehicle performance, enhance customer satisfaction, build long-term service customer relationships, and increase revenue. As today’s engines become more advanced, they face higher

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Fixed Coverage | Key Points for Dealership Success

Gary Gray | BG Manager of Distributor Field Support–OEM Programs What a great time to be in the automotive industry! The amount of opportunity ahead is tremendous and very obtainable. There are unique challenges faced every day, but all together the upside is enormous. Through it all, we must maintain

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