BG On The Road® roadside assistance is complimentary with the purchase of BG Automotive Maintenance Services at participating shops! more…
BG Certified teaches service advisors, service managers, parts managers and technicians a consistent, credible message about the importance, the methods and the rewards of automotive maintenance with BG products. more…
BG Products, Inc., is determined to educate automotive service professionals about the importance of vehicle maintenance and the incredible value of BG Automotive Maintenance Services. This goal led to the founding of BG University (BGU) for BG professionals in 1999.
Teaching people to teach people about value.
Here’s how it’s done: BGU trainers train BG professionals so they can train service professionals in automotive shops and dealerships. Then, the service advisors can educate consumers.
Since October 1999, thousands of students have attended BG University courses. A variety of BG professionals and dealership and independent garage professionals participate in the courses. The BGU campus is located at BG headquarters in Wichita, Kansas, but classes are held all over the world.
Quality automotive education.
BGU offers professionals a unique first-hand experience with automotive technology and an insight into the thinking behind BG products. BGU courses are practical and to the point, ranging from basic chemistry to the complexities of the latest advances in engine design. Each course is designed to teach a consistent, credible message. Each addresses real-world, automotive drivability problems with BG’s proven solutions.
To make BGU even more convenient, we developed web-based training for both service advisors and technicians. Visit our BG Certified page to learn more.
A BG Sales Rep from Oklahoma told us, “I can tell you with absolute certainty, five days at BGU is probably tantamount to a year in the field.”
A BG Sales Rep from Indiana told us, “You learn a lot! Not only from the instructors but your fellow sales reps as well.”
Send a video of your customer’s vehicle while it’s in the shop! Then, follow up with the customer about further maintenance needed.