Why do we ignore diesel maintenance?
Presently, there are about 25.7M diesel vehicles on the road in North America (source: Experian). And, it’s widely accepted that most diesels aren’t properly maintained. Can you believe that?!
In total, diesel vehicles have an estimated worth of $1.35T. That’s right… that’s a “T” for trillion.
And for 2020, final mile delivery is up 76.2% over CY19 (source: Forbes). From a business development perspective, that’s what we call a ginormous opportunity!
Let’s focus on class three (C3) to class six (C6) diesel vehicles. These are widely used for commuting, final mile delivery, fleets, and municipalities.
So, why are these diesel vehicles not maintained?
- Too complicated?
- Too expensive?
- Too confusing?
- Too easy to ignore?
How about “yes” to all of the above.
My piece of advice to automotive service technicians, manufacturers, fleet maintenance managers, and powertrain fluids manufacturers? Stop ignoring diesel vehicles! Give them a high-level dose of TLC that benefits the diesel vehicle owner and the environment, isn’t complicated, is easier to train with, and isn’t a financial burden.
Let’s look at a case study:
The Ford Powerstroke and GM Duramax have a couple of known issues that start to arise around 100K miles. Usually, the issues are related to fuel injectors and severe soot buildup. Generally speaking, fuel injector issues are the result of a less than ideal diesel fuel purity (summer or winter blend). This, combined with 30K lbs PSI fuel injectors, causes blocked fuel injectors.
On a similar note, impure combustion causes premature soot buildup in the Selective Catalytic Reduction (SCR) part of the emissions system. This sends the emissions system into a “forced” regeneration. Combustion cleanliness and emissions operations are top priorities for all diesel powertrains.
Is there an easy light-duty diesel maintenance solution?
Could we be overcomplicating diesel powertrain maintenance?
Are we making diesel maintenance more difficult than we should?
Should we be considering improving the maintenance of diesel vehicles at standard drain intervals with a diesel fuel treat product?
The answer to all three of these is yes. And BG Products is attempting to lead with innovative diesel fuel treat products that maintain efficiency and can be part of the standard service intervals.
SHAMELESS PLUG FOR NEW BG PRODUCT!
BG Diesel Fuel System Performance Restoration (available for light and medium duty) cleans the entire fuel system, including the removal of internal diesel injector deposits com-monly found in High Pressure Common Rail fuel systems. When used as part of an oil change, it will keep injectors and combustion chambers clean, thus restoring horsepower, torque, and fuel efficiency.
This tank treat product cleans the entire fuel system, including the removal of internal diesel injector deposits commonly found in High Pressure Common Rail fuel systems.
BG Diesel Fuel System Performance Restoration:
- Keeps injectors and combustion chambers clean
- Restores horsepower and torque
- Restores fuel efficiency
- Prolongs component life of the fuel system, powertrain, and after-treatment devices
BG Business Development Director
Tim leads business development and market research for BG Products, Inc. He has over 15 years of domestic and international automotive experience.