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New BG app offers AR look at engine technology

WICHITA, Kan. – BG Products, Inc., introduces the new BG Experience™ app. This augmented reality (AR) app, available on Hololens, iOS and Android platforms, lets automotive dealerships and shops show vehicle owners the challenges in downsized, boosted engines. Then, it displays how BG preventive maintenance effectively addresses each of these challenges.

“The AR is spectacular! One of the coolest things I have ever seen!”

Matt Caton, Service Manager at Scholfield Honda in Wichita, Kansas

“The BG Experience™ was designed with three goals: to captivate our audience, to instill a visceral understanding of the need for BG products and services, and to empower and equip our business partners. With this app, dealerships and shops can better communicate the value of automotive maintenance to their customers.”

Andy Baldassarre, BG Director of Training
These goals are accomplished through a guided Training Mode that takes you inside a gasoline direct injection (GDI) engine and demonstrates:
  • How fuel and oil deposits form.
  • The effects those deposits have on engine performance.
  • The solutions BG offers to restore performance.
  • Screenshot from the BGE App
The BG Experience™ also features a self-guided Advisor Mode that allows Service Advisors to walk their customers into the engine and show them the value of the service they are recommending.

"We had a meeting yesterday with a fixed ops director. He absolutely loved the BG Experience™. He grabbed the iPad and couldn’t stop talking about it. Loves the idea of training with it and using it with customers."

Brad Bucks, Distributor principal for BG of Michigan.

Authorized BG Dealerships and Shops can download this app today!

About BG Products, Inc.

BG Products, Inc., is a leading provider of automotive maintenance solutions, dedicated to enhancing vehicle performance and longevity. With a legacy spanning more than 52 years, BG is renowned for its innovative products and services that optimize fuel efficiency, reduce emissions, and extend the life of critical vehicle components. As a trusted partner in the automotive industry, BG Products continues to deliver cutting-edge solutions that empower vehicle owners and automotive professionals worldwide. Learn more about BG at https://www.bgprod.com/.

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