January 20, 2022

In a live webcast on December 9, 2021, BG Products received four Excellence in Technology awards from Brandon Hall Group–a leading research and analysis firm that has empowered, recognized, and certified excellence in organizations around the world for more than 20 years.   

“Our primary goal is to be a partner beyond products for our customers, said Andy Baldassarre, Director of Marketing and Training. “One of the ways we do that is through training and education. Our award-winning technology helps us support dealerships and independent shops 24/7.”

Andy Baldassarre

The four winners include:

BG Experience™ App—Gold Award, Best Advance in Augmented and Virtual Reality

BG Experience App
BG experience app on Google play
BG experience app on Apple App Store

BG Tech™ App—Bronze Award, Best Advance in Performance Support Technology

BG Tech App

BG tech app on Google play
BG Tech app on Apple App Store


BG Advisor™ App—Bronze Award, Best Advance in Mobile Sales Enablement and Performance Tools

BG Advisor App
BG Advisor app on Google play
BG Advisor app on Apple App Store


BG Certified training program—Bronze Award, Best Advance in Education Delivered Through Technology

BG Certified training program

“Technology has never been more critical for success in human capital management than it is today. We were thrilled to see many new innovations in all areas, but especially related to the future of work,” said Brandon Hall Group Chief Operating Officer and awards program head, Rachel Cooke. “Thanks to the many innovations from our Excellence in Technology winners, organizations have many compelling options as they make important decisions on how to leverage technology to drive their people strategies.”

A panel of independent industry experts and Brandon Hall evaluated the entries based upon the following criteria:

  • Product: What was the product’s breakthrough innovation? 
  • Unique differentiators: What makes the product unique and how does it differ from any competing products? 
  • Value proposition: What problem does the product solve and/or what need does this product address? 
  • Measurable results: What are the benefits customers can expect to experience as a result of using this product? 

At BG Products, we strive to educate the importance of vehicle maintenance and the incredible value of current maintenance solutions. Our BG apps and training programs educate automotive professionals for success.

To view a full list of winners, click here

About BG Products, Inc. 

BG products are proven to make vehicles last longer and perform better. In a recent national survey, automotive experts said they use BG Products as their supplier of fluid maintenance service products and equipment by a margin of nearly 5 to 1 over any other supplier. In partnership with an international network of distributors, BG serves the driving public with innovative automotive maintenance products.

About Brandon Hall Group

Brandon Hall Group operates the largest and longest-running awards program in Human Capital Management. As an independent HCM research and analyst firm, they conduct studies in Learning and Development, Talent Management, Leadership Development, Diversity, Equity & Inclusion, Talent Acquisition, and HR/Workforce Management. These benchmark studies help organizations by providing strategic insights for executives and practitioners responsible for growth and business results.

Coupling the research studies with the best practice from the awards, Brandon Hall Group has helped more than 10,000 clients globally and more than 28 years of delivering world-class research and advisory. At the core of our offerings is a membership program that combines research, benchmarking, and unlimited access to data and analysts. Membership enables executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services which aim to put the research into action in a way that is practical and efficient.

Brandon Hall Group has also launched professional certifications for business and human capital management professionals to upskill themselves and gain credentials for career advancement. (www.brandonhall.com)