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BG Products, Inc.

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Lifetime BG Protection Plan

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Routine maintenance with BG products will extend the life of your customers’ vehicles and instill trust in your shop.

We’re so confident in the quality of BG that we back our automotive maintenance services with lifetime vehicle coverage.

The complimentary Lifetime BG Protection Plan® covers seven major systems: fuel, engine, transmission, driveline, cooling, power steering and brakes.

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System covered:

Engine

Systems covered:

PowerSteering CVT
Driveline Fuel
Cooling Brakes

Systems covered

Automatic Transmission

What is it?

The Lifetime BG Protection Plan® provides peace of mind for your customers. When they invest in high-quality BG maintenance, their vehicle’s systems will be covered by BG. The coverage lasts for the life of the vehicle and it’s transferable, if they want to sell.

For qualified vehicles, to maintain the lifetime protection, all your customers have to do is keep coming back to your service department for routine BG maintenance.

For example, a BG Brake Service every 30,000 miles (50,000 km) will cover the parts in the Brake System.

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How it Retains Customers

Your customers will return to your shop for service in order to stay eligible for the Lifetime BG Protection Plan®. With maintenance mileage requirements in place, you will have more opportunities throughout the year to build trust and rapport with your customers.

BG Services will keep your customers vehicle’s running better, longer and the complimentary coverage will prevent future expensive repairs.

The Protection Plan gives your customers peace of mind when they purchase BG services from you. Who wouldn’t come back for that?

Become a BG shop to offer this valuable incentive program!

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