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BG Products, Inc.

Visit BG Products at booth #2900

#1 Fluid Maintenance Supplier for Auto Dealers

Visit BG
Booth #2900

Discover how BG Products can help grow your business through innovative automotive maintenance solutions and shop efficiency strategies. 

With 54 years of expertise, BG Products continues to set the standard in the automotive industry, offering solutions that enhance vehicle performance, extend component life, and boost profitability for dealerships.

 

We are your partner for service drive profitability and customer retention.

Whether you’re a dealer, manager, or automotive professional, this four-day event is your chance to engage with experts, learn from real-world case studies, and see firsthand how BG’s products and services can elevate your business.

Discover why more than 50% of dealerships and some of the largest OEMs choose BG Products for their service drive chemical program.
Your Partner Beyond Products

It’s more than just a slogan—it’s a reflection of who we are at our core and how we can help transform your service drive.

Here’s what you can expect at our booth:

  • Demonstration of the industry’s leading menu software, SmartVMA®
  • Expert advice on BG’s comprehensive product line, service solutions, and OE programs
  • Customer retention programs, such as the Lifetime BG Protection Plan®
  • Award-winning training and support technology, including BG Certified and the BG Tech™ app
  • Industry trends and how BG can help your dealership stay ahead
  • Insights on how to improve shop efficiency and profitability

Meet the BG Experts

Meet key members from our team of more than 800 representatives and learn how our products, services, training, and programs are helping dealerships across the U.S. and Canada enhance service drive processes, increase customer retention, and maximize revenue.

OEM PROGRAMS

Tim Allbritten

Director of OEM

Business Development

TRAINING PROGRAMS

Andy Baldassarre

Director of Marketing

and Training

SALES PROGRAMS

Rob Leary

Director of Sales  

SmartVMA

RETENTION PROGRAMS

Mary Augustine

Sr. Manager  Domestic

Distributor Development

Visit us at Booth #2900 at NADA 2025!

Mark your calendar, and commit to learning how our industry-leading products, equipment, training, and menu software are achieving record profits and customer retention.

We'll see you there!

Are you ready to be a BG shop?