NADA – BG Products, Inc.

Enter to win
a SUITE day
at the races

Attend your scheduled demo to be entered to win a VIP NASCAR experience, plus:

SmartVMA^® demo: Custom OGIO Stratagem Pack backpack
OEM partnership demo: Limited-edition BG-OEM quarter-zip pullover

Claim your Challenge Coin for participating OEMs: Join dealerships nationwide who are raising shop performance and profitability through Enhanced Maintenance programs that work.

Nearly 60% of dealerships and some of the largest OEMs choose BG Products for their service drive chemical program.

Dealers, managers, and automotive professionals: This is your opportunity to engage with specialists, learn from real-world case studies, and see firsthand how BG’s products, services, and support can elevate your business.

SMART sales support

SmartVMA^®: BG’s comprehensive menu software streamlines service department operations, improves accuracy and transparency, and increases customer retention and lifetime value.

Increases transparency with two-way texting and picture/video multi-point inspections.
Allows users to quickly and easily design, view, and schedule custom reports for dealers based on their DMS data fields.
Boosts retention: Customers are 29% more likely to return for more services when they purchase a BG service.

Register early and receive a free backpack!

REGISTER NOW

OEM-approved, dealer-acclaimed

BG works with leading OEMs to provide service solutions that meet the highest performance standards. These maintenance programs keep dealerships aligned with OEM recommendations while improving efficiency and customer confidence.

Take the BG-OEM challenge.

Accepting the BG-OEM Challenge Coin is a commitment to growing your Enhanced Maintenance sales. Learn from our OEM support team how these new programs are impacting your bottom line.

Sign up early to receive a limited-edition BG-OEM quarter-zip pullover.

Your Partner Beyond Products^™

We’re more than the goods we deliver.

Innovation drives everything we do, whether helping you drive customer loyalty with BG Customer Retention Programs or powering your profitability with time-saving equipment, exceptional programs, and unparalleled training.

Come see us at NADA Show 2026, Booth 4201W.

Meet the BG team

Connect with key members of our corporate dealership support team and learn how our products, services, training, retention, and sales solutions help dealerships across the U.S. and Canada maximize every opportunity.