Be Ready With BG
Winter is just around the corner, and the upcoming holiday season is prime time for road trips. This annual travel cycle provides an ideal opportunity to market cold-weather services (battery, brake, cooling, fuel system, etc.) that deliver increased profitability to dealerships and shop owners and confidence in vehicle reliability to your customers.
The BG Winter Car Care program is a seasonal promotion that leverages the changing weather conditions to encourage customer action. Backed by proven BG products and services, this campaign is designed to help your team educate customers and protect their vehicles through the winter months while increasing shop efficiency and boosting R.O. averages.
And the editable Winter Car Care sales sheet makes your sales advisor’s job easy—clearly explaining the preventive maintenance options with tailored pricing that works for you.
Winter Car Care: Products and Services
After discussing the complimentary multi-point inspection (MPI) with each customer, be prepared to suggest one of three BG Winter Car Care packages:
Minimum Service: Chances are, the customer is already in your shop or on your service drive for a routine oil change. This bundle boosts dollars per repair order without adding a lot of extra time for the shop or the customer:
- Tire Rotation
- Battery Service
- Fuel System Cleaner
- Windshield Washer Concentrate
Recommended Service: This enhanced service option addresses the battery, fuel, and cooling systems—three of the most well-known systems that tend to strand drivers in cold, wintry weather:
- Tire Rotation
- Battery Service
- Fuel System Cleaner
- Windshield Washer Concentrate
- Cooling System Service—should also be recommended with cooling system repairs, such as radiator, water pump, or thermostat
- Brake Service—should also be recommended with brake pad and/or rotor replacement
Preferred Service: This top-tier offering adds the BG Platinum® Fuel System Service for a comprehensive winter car care package that gives customers the reliability they need and the peace of mind they want:
- Tire Rotation
- Battery Service
- Windshield Washer Concentrate
- Cooling System Service
- Brake Service
- Fuel System Service—should also be recommended with any other BG Service or fuel system repair
It’s easy to incorporate the BG Winter Car Care campaign into your profit-building strategy. Download the Winter Car Care Sales Sheet on Dashboard to help you promote your wintertime services to every customer. Or connect with your BG Rep to create your own service bundle to keep your customers happy and coming back to you, season after season.
Remind your customers that BG Automotive Maintenance Services are backed by the FREE Lifetime BG Protection Plan® that covers seven major systems.
Contact your BG Rep to tailor a Winter Car Care program that works for your shop.