April 13, 2020
By Mike “Mikey B” Bauer, BG Regional Market Manager Read time: 3 minutes

My dad used to drill the notion of automotive maintenance into my head. “Get that oil changed every 3,000 miles!” he’d say.  

It wasn’t just the oil, he insisted I get a transmission service every 30,000 miles; and, because we lived in upstate New York, he also insisted on mandatory upkeep of the cooling system. And the brakes? Fuh-getta-bout-it! Or don’t forget about it because that was actually part of the state’s annual safety inspection. (Yes, even testing of the brake fluid.)

However, no one ever said a thing about the air conditioning system. We just accepted the fact that it stunk. Our solution? Go buy a handful of car fresheners!

The scary side of A/C system neglect

As a kid, I suffered from asthma. Breathing was a struggle in 90 percent humidity during the summertime. I had no idea what the inside of my 1969 Pontiac Catalina was doing to me or that it was contributing so much to my ailment.

Today, I am one of the millions who suffer from COPD (Chronic Obstructive Pulmonary Disease). Because of that, I am the poster child for damage caused by mold, mildew, bacteria, and allergens. In a matter of minutes, my breathing becomes constricted, my eyes burn and water, and my throat feels scratchy enough to affect my voice.  

How to educate others on a car air conditioning service 

Okay, so what’s the first step? Recommend the BG Climate Control System Service. (Hint: This may also mean explaining that the climate control system is just a fancy term for the vehicle’s air conditioning system). Then explain why it’s necessary for their vehicle in the most relatable terms. 

Whenever I explain a service, I always provide the facts and benefits in relation to these three very important areas:

1. Allergens and bacteria

Over time, mold, mildew, and bacteria start growing on the cabin filter. And as soon as the A/C is turned on, it blows everything out into the air.

Then, when the vehicle sits overnight, things start growing again. It’s the perfect petri dish. BG Frigi-Fresh® is a hospital-grade disinfectant and will kill all of the germs that lurk in the vents. 

2. Smell

Customers can’t smell a replaced cabin filter, but if it’s sprayed with BG Frigi-Fresh®, they’ll know it’s been changed and treated. With an A/C cleaning service on the car, the cabin is a better smelling (and much healthier) environment. 

3. Safety

Everyone wants cleaner air and a better smelling cabin. But this is especially important for people with infants whose lungs are still developing. Or older people with breathing ailments like asthma, COPD, and emphysema. 

Remind your customers how this service can help them protect themselves and their families from these hidden dangers. 

How to tell a customer about the importance of smellin’ the A/C air 

If you need some help getting the conversation started, open with asking about a smell when they started their car that morning. Most likely the answer is yes. And most likely, they don’t know what’s causing it.

The musty smell is the first symptom your customers will notice. From there you can educate them on the benefits and importance of a climate control service. 

Explain the problem. Propose the solution. Outline the benefits. This is the recipe for happy, informed vehicle owners. 

Look at me, teaching others about the importance of automotive maintenance, just like my dear ol’ dad.


by Mike Bauer
BG Regional Market Manager
Mike “Mikey B” Bauer has trained thousands of BG Reps and Service Advisors around the world. His training has been a major factor in service sales for dealerships, independent shops and franchises.