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BG Products, Inc.

EVENT CONCLUDED: Maximize Your Service Drive Potential with BG’s Upcoming Webinar!

WICHITA, Kan. – BG Products, Inc., is proud to announce a FREE Service Drive Training Webinar for Dealerships on March 15, 2023, at 10:00 a.m. CST. This new sales-enhancing webinar is for service advisors and service managers who want to sell more services and work more efficiently. Our seasoned sales trainer will explain how to implement a process that is proven to deliver customer retention and profitability to your service drive.

Automotive expert Mike “Mikey B” Bauer –BG Field Trainer and Lead BGU Instructor with 44 years in the automotive industry – will share knowledge and experience on the latest best practices for service drive operations.


"We are excited to provide valuable insights to attendees with this Service Drive Training Webinar. With the automotive industry constantly evolving, it’s more important than ever to stay ahead of the game and provide exceptional service to customers.”

This webinar will have four modules:

1. Opportunities to drive service
2. Customer reception
3. Inspection and recommendation
4. Active delivery

Attendees will learn:

  • An effective meet and greet
  • A proper walkaround and write-up
  • How to set customer expectations
  • The R.I.M. Process
  • A status update strategy
  • A customer-focused active delivery


The Service Drive Training Webinar will help improve service drive operations and provide a better customer experience in the dealership. This event is a must-attend for dealership service managers, service advisors, fixed operations directors, and anyone looking to improve their service drive performance.

Join Mike Bauer on this journey of learning an effective service-driven process that focuses on customer retention and shop profitability.


About BG Products, Inc.

BG products are proven to make vehicles last longer and perform better. In a recent national survey, automotive experts said they use BG Products as their supplier of fluid maintenance service products and equipment by a margin of nearly 5 to 1 over any other supplier. In partnership with an international network of distributors, BG serves the driving public with innovative automotive maintenance products.

Find a local BG Distributor today and become a BG shop!