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Addressing Common Concerns About the BG Cooling System Service

Addressing Common Concerns About the BG Cooling System Service

As business professionals and service providers, you play a vital role in educating your customers about the importance of maintaining a healthy cooling system. Residues and deposits can accumulate in critical components like the heater core, radiator, and engine block. If these are not addressed, it can lead to serious engine problems. Effectively communicating the urgency of a Cooling System Service is essential for preventing expensive breakdowns.

Three topics you can use to communicate to customers about their coolant are:

  1. Freeze/Boiling Point Protection: This indicates the temperature range in which the coolant remains effective. It ensures customers that the coolant will protect their engines from freezing in cold weather and from boiling in hot conditions, maintaining optimal engine performance.
  2. pH Level: This measures the coolant’s acidity or alkalinity. Educating customers on maintaining the correct pH level is crucial because an improper pH can lead to corrosion or scaling within the engine, reducing its lifespan and efficiency. Showing them a visual representation of this with a pH stick is helpful in conveying the information.
  3. Alkalinity: This refers to the coolant’s ability to neutralize acids and maintain a stable environment within the engine. High alkalinity helps prevent corrosion and other chemical reactions that could damage engine components, ensuring long-term protection and reliability.

Responding to Common Customer Concerns

"I don't think I need it yet."

Many vehicle owners adopt a reactive approach, waiting until there is a significant problem like smoke billowing out from under the hood before seeking help. Educate your customers on the benefits of preventive maintenance, emphasizing that addressing issues now is far less costly than repairing a breakdown later.

"It seems expensive."

Highlight the long-term savings associated with regular maintenance compared to the high costs of major repairs or component replacements. Being proactive with vehicle maintenance is always more cost-effective.

"I've never heard of this before."

If a customer is unfamiliar with the BG Cooling System Service, take the time to educate them. Explain how the cooling system functions and the potential risks of dirty coolant, such as corrosion, engine overheating, and the heater not working efficiently. Utilize visual aids, like our explanatory video and old vs. new coolant examples, to provide a clear understanding of the service.

“I can do it myself at home.”

Explain that the BG Cooling System Service requires specialized equipment and professional-grade cleaners that cannot be matched by DIY methods. Assure them that a professional service ensures the best results.

“Is flushing the system bad for the engine?”

Reassure customers that the BG Cooling System Service is designed to protect and enhance engine performance. Our products are specifically formulated to assist in maintaining the engine’s cooling efficiency without causing harm.

We believe in our products’ ability to enhance your vehicle, which is why we offer the Lifetime BG Protection Program® (LPP). When you invest in our products, we offer coverage up to $4,000 for the cooling system.

"I just had my coolant topped off."

Clarify that topping off coolant is not equivalent to a comprehensive BG Cooling System Service. Compare it to using mouthwash versus getting a professional dental cleaning. While adding coolant is essential, it does not address the underlying contamination issues that can affect the entire system.

Conclusion

Practicing these conversations with your team can significantly improve communication with customers. Role-playing scenarios help service advisors become more confident in their explanations. Educate your customers about the long-term benefits of preventive maintenance and the unique advantages of the BG Cooling System Service to turn objections into approvals.

Incorporate these talking points into your daily interactions to boost service sales and solidify your reputation as a trusted advisor in automotive care.

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