Customer Retention

The shortest distance to your sales floor is through your service door. Studies show that new car buyers who rely on you for fluid maintenance are five times more likely to buy their next vehicle from you than buyers whose only relationship is a vehicle purchase. The customer who perceives value in your service department is a more satisfied and loyal customer. 

And BG brings value to your service customer relationships through the following programs.

Lifetime BG Protection Plan®
BG Engine Assurance®
BG Forever Diesel®
BG Pre-owned Vehicle Protection
BG On The Road®