Advertising

BG’s national advertising educates and motivates your customers.

    Marketing materials

    BG’s multimedia, point-of-sale materials and customized service menus blend your dealer recommendations with OEM requirements to keep your customers informed. Let us help you remind your  customers of essential services – right on the service drive!

    Hundreds of marketing items are available to dealerships and independent shops.
    Watch videos on the drive from our website!

      Profitability in your service department

      BG SmartVMA® has generated over $5 billion in Service Department revenues in the past 5 years! The examples below show the growth that can occur within a dealership after BG SmartVMA® has been introduced. More charts containing revenue and services sold information are available by the links on the right side of the page.

      DEALERSHIP SELLING BG SERVICES AND BG SMARTVMA®

      August 2015
      Services
      August 2016
      Services
      August 2015
      BG Sales
      August 2016
      BG Sales
      Growth
      12 Month Revenue$398,900$798,469$399,569
      Total Quantity8001289489
      Transmission4775$11,805$19,837$8,032
      Fuel Services154300$7,604$15,608$8,004
      Brake Service4277$4,608$8,870$4,262
      Cooling System Exchange88113$6,587$9,576$2,989
      Differential1740$2,659$5,755$3,096
      Battery92106$3,834$4,400$566
      Power Steering3161$3,710$7,804$4,094
      MOA®6671$3,618$4,105$487
      Engine233404$7,162$11,912$4,750
      Totals7701247$51,587$87,867$36,280

      DEALERSHIP SELLING BG SMARTVMA®

      August 2014
      Services
      August 2016
      Services
      August 2014
      BG Sales
      August 2016
      BG Sales
      Growth
      12 Month Revenue$271,207$433,977$162,770
      Total Quantity010311031
      Transmission097$0$23,137$23,137
      Fuel Services055$0$8,039$8,039
      Brake Service089$0$9,985$9,985
      Cooling System Exchange099$0$5,294$5,294
      Differential041$0$6,025$6,025
      Battery071$0$3,518$3,518
      Power Steering028$0$3,705$3,705
      MOA®0135$0$5,522$5,522
      Engine0294$0$6,760$6,760
      Totals0909$0$71,985$71,985
        Service Profitability

        BG customers are more knowledgeable, more appreciative, and more loyal to your dealership. They’re aware of the fluid services you offer and why those services are important. Our programs enhance your customers’ loyalty, giving them a greater understanding and appreciation for the value of your services.

        More than just being profitable, BG helps you build relationships with customers that increase revenue over time. High quality products, programs and services build your service center into a profit center. Check out this video for testimonials about service profitability.

          Customer Retention

          The shortest distance to your sales floor is through your service door. Studies show that new car buyers who rely on you for fluid maintenance are five times more likely to buy their next vehicle from you than buyers whose only relationship is a vehicle purchase. The customer who perceives value in your service department is a more satisfied and loyal customer. 

            Service Training

            Service training… knowledge equals profits

            BG University trains your staff in the classroom and on the drive for sustained performance. BG trained technicians learn how to do more services, more efficiently. BG’s Service Advisor training turns order takers into sales makers by selling needed services.

              Service Productivity

              BG SmartVMA®  is a customer management program designed for service advisors, technicians and managers to control and increase productivity. This program works with existing Dealer Management Systems to recommend maintenance services based on vehicle make, history and current/previous inspections, thus helping create healthier repair orders.