BG’s national advertising educates and motivates your customers.
BG’s multimedia, point-of-sale materials and customized service menus blend your dealer recommendations with OEM requirements to keep your customers informed. Let us help you remind your customers of essential services – right on the service drive!
Hundreds of marketing items are available to dealerships and independent shops.
Watch videos on the drive from our website!
BG SmartVMA® has generated over $5 billion in Service Department revenues in the past 5 years! The examples below show the growth that can occur within a dealership after BG SmartVMA® has been introduced. More charts containing revenue and services sold information are available by the links on the right side of the page.
DEALERSHIP SELLING BG SERVICES AND BG SMARTVMA®
|12 Month Revenue||$398,900||$798,469||$399,569|
|Cooling System Exchange||88||113||$6,587||$9,576||$2,989|
DEALERSHIP SELLING BG SMARTVMA®
|12 Month Revenue||$271,207||$433,977||$162,770|
|Cooling System Exchange||0||99||$0||$5,294||$5,294|
BG customers are more knowledgeable, more appreciative, and more loyal to your dealership. They’re aware of the fluid services you offer and why those services are important. Our programs enhance your customers’ loyalty, giving them a greater understanding and appreciation for the value of your services.
More than just being profitable, BG helps you build relationships with customers that increase revenue over time. High quality products, programs and services build your service center into a profit center. Check out this video for testimonials about service profitability.
The shortest distance to your sales floor is through your service door. Studies show that new car buyers who rely on you for fluid maintenance are five times more likely to buy their next vehicle from you than buyers whose only relationship is a vehicle purchase. The customer who perceives value in your service department is a more satisfied and loyal customer. more…
Service training… knowledge equals profits
BG University trains your staff in the classroom and on the drive for sustained performance. BG trained technicians learn how to do more services, more efficiently. BG’s Service Advisor training turns order takers into sales makers by selling needed services. more…
BG SmartVMA® is a customer management program designed for service advisors, technicians and managers to control and increase productivity. This program works with existing Dealer Management Systems to recommend maintenance services based on vehicle make, history and current/previous inspections, thus helping create healthier repair orders. more…