April 29, 2019

Job Purpose

The Content Strategy Specialist has experience collaborating with clients and stakeholders, both internally and externally, and has the ability to use findings to develop content. The resulting content will extend across digital and social channels in various forms that will drive engagement and conversion across all segments and ensure the best possible experience for end-users.

Duties & Responsibilities

  • Create strategic and innovative content for digital, social media, PR, white papers, video, or audio format and occasionally other online applications for new digital approaches to meet business objectives
  • Liaison between R&D, Sales, and Training Departments for content development and internal/external content release to target audiences
  • In collaboration with Marketing Director and Content Strategy Manager, build out and execute against a robust content strategy and calendar that feeds across all channels and mediums
  • Have a continual pulse on current trends unique to each social media platform to drive innovation
  • Cultivate a solid understanding of our business and the emotional connection of our services to both our B2B customers (Dealerships and Independent Shops) and the DIFM consumer
  • Recommend new content to align with global business strategies.  Help identify content for global release or designated toward a more targeted region for maximum relevancy and impact
  • In collaboration with the Content team, optimize and maintain a structured project process for content creation, revisions, and SME approval
  • Assist with visual elements, content design, and video creation
  • Collect and analyze web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates.
  • Conduct online marketing initiatives, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media websites
  • Participate in the development or implementation of online marketing strategy
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns
  • Manage all social media platforms including: Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest
  • Act as social media expert in responding to comments and questions on social media platforms as guided by the Content Strategy Manager and Subject Matter Experts (SMEs)
  • Schedule and organize website and social media content
  • Research and execute media buys and manage ad schedule as determined by the Marketing Director and Content Strategy Manager
  • Coordinate marketing projects and campaigns and gather project needs and specifications
  • Coordinate and manage invoicing of outsourced marketing partners such as PR firms, digital content distribution and content contributors
  • Other duties as assigned


Education and/or Experience:

  • Bachelor’s degree in Marketing, Communications or applicable major is required. Experience in lieu of education will be considered
  • Three to five (3-5) years of relevant experience strongly preferred
  • Experience with web creation, design and editing software, and social and web analytics strongly preferred
  • Understanding of basic graphic design fundamentals
  • Ability to create and edit images using software such as Adobe Photoshop, Illustrator, or InDesign
  • Experience with Content Management Systems

BG Products, Inc. is an Equal Opportunity Employer – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.