If you read this article, you learned about a few new technologies in the automotive arena. One such technology, gasoline direct injection (GDI), has become increasingly popular in recent years. In 2014, GDI vehicles held a 38 percent market share in the light duty passenger car market. The American GDI market will continue to grow as OEMs (and consumers) push for higher engine compression, leaner burn combustion and better fuel efficiency.
However, gasoline fueled engines aren’t the only mode of internal combustion that can achieve ever-demanding power and fuel efficiency goals. In fact, there is an engine capable of reaching EPA standards that has been around for over 100 years. In the U.S., this engine suffers from a bad rap. It’s the “noisy, smelly, smoke-belching monstrosity” of a diesel engine.
But today’s diesels are a far cry from the diesels of 40 years ago. Reputation is the biggest mound diesel manufacturers must climb. Volkswagen leads OEMs in this movement, quashing common diesel myths calling them “Old Wives’ Tales” in its new TV spots for the 2015 VW Passat TDI Clean Diesel.
As of 2013, diesel vehicles accounted for just 1.5 percent of new vehicle sales in the U.S. light duty passenger car market. But as the need for better fuel economy rises, diesel vehicles will become more prevalent with each new model year. Automotive research firm, ALG, believes diesel vehicles will make up five percent of new vehicle sales by 2016.
What does it mean for BG?
For the past few years, BG has focused on the impact of GDI engine design. With such a substantial market share, that should come as no surprise. And it was a good thing too, with all the drivability issues generated in GDI engines. Now, with diesel vehicles rapidly gaining market share on a global scale, it’s crucial that BG sales reps start to expand their focus, says Technology Director Dustin Willhite.
“BG reps in the U.S. focus primarily on gasoline vehicles because that’s the popular engine,” Dustin said. “But as CAFE standards tighten, light duty diesel prevalence will increase and our people must be ready to meet that need.”
It’s not that easy.
The diesel market is intimidating and unknown to most reps; but most reps don’t understand how similar GDI and diesel engines really are.
Sometimes it’s easier just to avoid the different, complex, incredibly fuel efficient engine. But OEMs aren’t avoiding diesels. Consumers aren’t avoiding diesels. BG is most certainly not avoiding diesels. Our Technology Department is innovating maintenance solutions for the diesel market every day! The BG Diesel Performance Oil Change Service is the most powerful maintenance solution for diesel engines and includes BG EPR® Engine Performance Restoration,® PN 10932, BG DOC® Diesel Oil Conditioner, PN 11232, and BG 244® Diesel Fuel System Cleaner, PN 24432. Now is the time to dig in because the future’s coming and diesel is in it.