The Fountain of Youth TV, radio and print campaign that started in mid-January this year is similar to 2005’s 10 Most Wanted Car Killers campaign featuring Bobby Likis. Last year’s campaign had a strong emphasis on the testimonial of a car expert, which gives credibility to a new-product message. The exact schedule of when the more…
They say it isn’t bragging if you can do it. “It blows the doors off of every OEM fluid,” says Mike Belluomo‚ BG Technical Services Manager‚ about the BG Premium Full Synthetic ATF‚ PN 312. The top-selling 312 “surpasses the mechanical and physical requirements of every OEM transmission. It gives longer intervals between services and lasts more…
Recently, we’ve been getting more and more letters and emails questioning the need for brake fluid replacement. Most readers suspect that the service might be a rip-off since they have never had it done before despite, in many cases, decades of driving. Why is changing the brake fluid suddenly a concern? In a word: ABS. more…
Looking for “knockout originality,” Motor Magazine was so impressed with BG’s innovations in the diesel market that it has given us a Top 20 Tools Award for the third year in a row. This year, it was for the BG VW Diesel Air Intake and Exhaust Cleaning System, Part No. 9250‚ the only tool for diesel more…
Sludge is the No. 1 car killer, Bobby Likis warns in BG’s television advertising campaign on Fox news. The long-time shadow over automotive engines is hitting certain models of Saab, Dodge/Chrysler, Toyota/Lexus and VW/Audi automobiles hard. Amid a swelling roar of complaints from enraged owners, many of the automakers are voluntarily extending warranties and replacing more…
BG Products knows that forecasting is vital to snare a share of the market. That’s why it has developed award-winning products and tools to meet the challenge posed by the decline of lubricity in diesel fuel coming as early as January when many refineries will start producing ultra low-sulfur fuel to meet EPA requirements to more…
WICHITA, Kan. – July 2005 – BG Products Inc. has received the 2005 Kansas Governor’s Exporter of the Year award for its outstanding results in the area of export sales. Gov. Kathleen Sebelius presented the prestigious award to BG President Galen Myers during a ceremony in early June in Topeka, Kan., during the annual Kansas more…
