June 11, 2019

Updated June 11, 2019

Diesel owners are the perfect service customers. They want to spend money to maintain their vehicles. How crazy is that? In a time when sealed transmissions are a thing, die-hard diesel dudes are adamant about regular maintenance. They rely on their diesels for impressive power and durability. Diesel vehicles are the workhorses to gasoline vehicles’ prize ponies.

If diesel owners really want to spend money, then where are all these diesels going for service? The answer, as usual, is, “It depends.” Diesel trucks under warranty loyally return home to the dealership.

However, after the vehicle hits that magic number of miles (the warranty expires), owners start looking for trustworthy, knowledgeable independent shops with diesel experts on staff. The mileage at which diesel customers drop off dealerships is usually when they are picked up by independent shops.

So, is everyone ok with that? Of course not. Both independents and dealerships want all the maintenance customers all the time. And I don’t blame them. So how can dealerships keep the diesel customers they have and how do independent shops get warranty work from newer diesel vehicles?

The answer: Lifetime BG Protection Plan®

With the offer of up to $6,000 in engine and fuel system protection, the Lifetime BG Protection Plan® can help:

  • Dealers retain current diesel customers.
  • Independent shops go after newer diesel trucks.
  • Both dealers and independent shops boost diesel fleet business.

As part of the plan, if an eligible component in the engine or fuel system fails, BG will reimburse diesel owners for the cost of replacement or repair, up to $6,000.

To be covered, diesel owners must purchase a BG Diesel Engine Performance Service with BG 245 Premium Diesel Fuel System Cleaner, PN 245. To maintain lifetime coverage, simply return to the BG Shop for another BG Diesel Engine Performance Service within the specified mileage interval.

In my opinion, the best part about the Lifetime BG Protection Plan®  is that it gives diesel owners peace of mind with each oil change, thanks to the BG Diesel Engine Performance Service. That makes it easier for shops to sell services to people who want to buy them.

by Casey Greseth
BG Field Trainer
Casey is a field trainer, instructor, and general sales manager for BG Products. He has specialized in fixed ops consultation, technician and service advisor training, and route sales management for over ten years.