NEW BG Advisor App for Automotive Service Professionals

WICHITA, Kan. – The BG Advisor App allows Service Advisors to have access to all the latest BG news, training, and on-demand sales tools. Essentially, Advisors who use the BG Advisor App will sell more maintenance services. “It’s a fact. Service Advisors sell more when they’re better trained,” says Andy Baldassarre, BG Director of Marketing more…

How to sell a Climate Control Service

By Mike “Mikey B” Bauer, BG Regional Market Manager Read time: 3 minutes Many car owners are vigilant with regular maintenance such as oil changes, tire rotations, and brake pad replacement. However, all too often the air conditioning system is overlooked. Neglecting the climate control system can lead to more than just an unpleasant smell; more…

NEW augmented reality BG Experience App for automotive professionals

WICHITA, Kan. – The new augmented reality BG Experience App allows automotive professionals to look inside today’s engine technology. They can explore internal engine components virtually to see how deposits build up and cause drivability problems. Then, see how preventive maintenance with BG effectively addresses each challenge. “The purpose is to effectively communicate the value more…

On Break with Belluomo: BG CF5®

In this episode, Michael Belluomo discusses BG CF5®. Watch the video or read the transcript below. Hey! Welcome BG audience, and thank you for stopping in. Coffee break with Mike Belluomo.  Today, I have got another interesting product to bring you. BG CF5®, one of our top-selling fuel system cleaners. It brings multiple benefits to more…

BG Products Celebrates 50 Years of Innovation

WICHITA, Kan.– BG Products, Inc., celebrates 50 years of leading innovation in the automotive aftermarket and the transportation segment. In 1971, seven automotive entrepreneurs proclaimed that BG Products, Inc., would always offer superior products and services. When they established a Research and Development team, they cemented the BG vision as innovation leader in the industry more…

On Break with Belluomo: BG Universal Super Cool®

In this episode, Michael Belluomo discusses BG Super Cool®. Watch the video or read the transcript below. Ah! Welcome adoring fans. Thank you for joining me today. Michael Belluomo on coffee break again.  I thought I’d bring you another one of the fantastic products that I absolutely love. Today I am bringing you BG Universal more…

What’s the difference among fuel types?

By Tom Probus, BG Automotive Research Specialist With all the different selections at the pump, how am I supposed to know what fuel to put in my car?  With all the advertising, how do I know which one to choose?  What about the advice from my friends and family who know everything about cars? Why more…

On Break with Belluomo: ATC Plus®

In this episode, Michael Belluomo discusses ATC Plus®. Watch the video or read the transcript below. Hey! Welcome, friends, and thank you for sharing another moment with Michael and some of my favorite BG products.  Today I am going to bring you BG ATC Plus®. It’s a transmission conditioner, one of my favorite products in more…

How to avoid cracking your windshield on an icy morning

By Tom Probus, BG Automotive Research Specialist There are many ways to remove ice, and despite what my friends did as teenagers, pouring hot water on your windshield is not one of them. As the temps drop, I’m using my defrost more. Sometimes, on especially cold days, it takes FOREVER for the ice to melt. more…

For Automotive Service Technicians: Important and simple diesel maintenance

by Tim Allbritten, BG Business Development Director Why do we ignore diesel maintenance? Presently, there are about 25.7M diesel vehicles on the road in North America (source: Experian). And, it’s widely accepted that most diesels aren’t properly maintained. Can you believe that?! In total, diesel vehicles have an estimated worth of $1.35T. That’s right… that’s more…