At NADA, BG will promote sales training for service advisors


WICHITA, Kan. – December 12, 2014 – At the end of January 2015, BG Products, Inc., will have a booth on the expo floor of the largest international gathering of franchised new-vehicle dealers – the National Automobile Dealers Association (NADA) Convention & Expo at the Moscone Center in San Francisco.

The NADA Convention & Expo is the automotive industry event of the year. From January 22-25, 2015, the 98th annual NADA Convention & Expo will host auto dealers, major OEM executives, hundreds of exhibitors, and dozens of workshops with the industry’s best trainers, including BG’s own Charlie Polston. BG has the unique opportunity to reach new car dealers and get their vehicles started on BG products and services from the beginning.

In the South Hall of the Moscone Center in booth #2001S, BG professionals will educate dealership personnel about using BG products and services to become trusted advisors to their most important decision-makers – their customers.

In his workshop, longtime BG advocate Charlie Polston will explain how service advisors can sell no-haggle service by teaching customers the value of maintenance services and offering the right solution.

BG Products, Inc., is dedicated to making vehicles last longer and perform better. In partnership with an international network of distributors, BG serves the driving public with innovative products and proven programs of automotive maintenance.

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